From Casio's smoking ring to the iWatch
Founded in 1946 by Tadao Kashio, Casio didn't start out as an electronics company, but as the manufacturer of a plastic ring for smokers. The yubiwa pipe slipped onto a smoker's finger and held a cigarette, helping a smoker extract every bit of tobacco. […] Looking for a follow-up success, Kashio and his brothers started working on an all-electronic calculator.[…] turned Casio into a company that focused not just on producing electronics, but on setting itself apart from the competition through innovative design, specifically by working to make things more compact. In 1974, Casio entered the watch market with the idea that watches shouldn't be just timepieces. Its initial creation was one of the first watches with a liquid crystal display, […]"We saw demand for digital watches settle down in the '80s and Casio went back to its original thinking when it first entered the watch market; that is, ‘a watch is not a mere tool to tell the time.' We started talking about a multifunction, ‘time display plus other things, such as telephone number, memory and music alarm' strategy."