Jeans made with child labor? People choose willful ignorance: Consumers 'forget' when products have ethical issues -- ScienceDaily
"It's not necessarily a conscious decision by consumers to forget what they don't want to know," said Rebecca Reczek, co-author of the study and associate professor of marketing at The Ohio State University's Fisher College of Business.
"It is a learned coping mechanism to tune out uncomfortable information because it makes their lives easier."