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Jeans made with child labor? People choose willful ignorance: Consumers 'forget' when products have ethical issues -- ScienceDaily

"It's not necessarily a conscious decision by consumers to forget what they don't want to know," said Rebecca Reczek, co-author of the study and associate professor of marketing at The Ohio State University's Fisher College of Business. "It is a learned coping mechanism to tune out uncomfortable information because it makes their lives easier."

#psychology #cognitive-dissonance - sciencedaily.com

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