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Subtle visual cues nudge users to reveal more in online forum -- ScienceDaily

The researchers used a dynamic graphic representation of people standing in a crowd to convey crowd size. The size of the crowd suggested by the icon changed randomly for participants so that they were not merely jumping on the bandwagon of a large crowd, according to the researchers. The connectivity icon showed a network map with one circle labeled "You" to suggest the participant's place in the network. This icon also changed randomly. The researchers, who report their findings today (November 6) at the Association for Computing Machinery's annual Conference on Computer-Supported Cooperative Work and Social Computing in Jersey City, NJ, tested the icons on a sexual health forum because while people tend to be reluctant to share information about their sexual behavior, disclosure is important to help them access health information, as well as help them make better health decisions. "In a marginalized -- or stigmatized -- group, it's often hard to get people to talk or to reveal personal information. However, we found that once the users got the sense that they were in the same boat as others, or that they were connected to others in the same network, they were more willing to disclose their private information and revisit the forum." said Andrew Gambino, doctoral student of mass communication, Penn State. "What we've found is a very basic design solution to increase participation in this group. This might be a way for small groups, particularly ones that deal with stigmatized or marginalized topics, to survive."

Avatars evoke emotions

Over by a virtual ocean, the waves gently breaking, I ask if I can try a little experiment. Jones volunteers. I tell her: "My fair warning is that it will require being a bit in your face." And by "face," I mean robot face: no nose or lips. Again, in real life we're in different rooms miles away. I lean forward, so that my robot is right up against hers. Jones doesn't like it. She grunts a bit and compares it to a crowded subway car, with other bodies too close for comfort. "It makes me want to back up a little bit, just because of that same subway impulse," she says. To her boyfriend, who's standing a few virtual feet away, it looks like our robot heads are touching. "I don't really want to, but I feel a little bit jealous," Gordon admits. "I already have this sensation like this body has Amy in it. And here's someone right up, head snuggling." Jones doesn't like that he feels that way so she backs up.