For most of the people Perez's team interviewed, these changes might feel redundant, or even tedious. Moderators running highly stylized subreddits, like r/GameOfThrones, already know how to make their communities feel unique. In fact, they've devoted hours to doing it. But for Redditors who've shied away from creating their own communities in the past, the new toolset democratizes the process. You don't need coding chops, or even a third-party add-on, to make something that looks and feels cool. That, for Reddit, represents the most important part of the redesign. It's not just bringing the site into 2018. It's preparing the site for the next generation of Redditors.