The DECK | The premier ad network for reaching web, design & creative professionalsIn 2014, display advertisers started concentrating on large, walled, social networks. The indie “blogosphere” was disappearing. Mobile impressions, which produce significantly fewer clicks and engagements, began to really dominate the market. Invasive user tracking (which we refused to do) and all that came with that became pervasive, and once again The Deck was back to being a pretty good business. By 2015, it was an OK business and, by the second half of 2016, the network was beginning to struggle again.
Blogads.com 1.0 RIPMy 2002 prediction that the social media (then basically the blogosphere) would some day “power knowledge-sharing far more profound than anything offered by current media” has proven true 1000-times over. Driven by Darwinian pressures, self-publishing has morphed and mutated to invade every existing media niche and create many new niches. Social media has speciated into one thousand different forms, forums and idioms…
Bernie's record online adsThe Sanders campaign spent more on digital advertising than all federal races combined in 2008. […]
Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - DigidaySocial team is a bunch of millennials, so we’ll often find someone we like and we’ll throw it into a database with keywords. But usually it’s a CEO or CMO or whoever saying, “Oh, my kid likes this guy.” At this major car brand I worked for, we paid $300,000 for a few photographs because the CEO’s kid liked someone.
This woman created BlogHer, which sold for tens of millionsAfter two years of bootstrapping, steady growth, 150 bloggers and about 1 million views a month, they decided to raise external funding. While Camahort Page noted to Geektime that, “A lifestyle business is pretty awesome” and actually said she’s not sure she wouldn’t launch a lifestyle-type business if she were to start another company, she and her co-founders decided to scale.
Dooce burns outBloggers are on a hamster wheel which is going faster and faster and faster. I don’t know a single blogger who even enjoys it any more. There was a time when we loved every minute of it, we would gush and say oh my god, we love it. Now we say there’s times when we still love parts of it, but nobody sits down at the end of the day and pours a drink and says “Oh I had the most glorious day”. There are only now parts of it we still enjoy but there’s not that enthusiasm for the whole thing any more.
Mobile phones in 2002In 2002, technology made another huge change in the history of mobile phones, putting a great full colour display and integrating camera to mobile phones, producing the world’s first camera cell phone. The Nokia 7650 shown here is on sliding mode, features a great colour display and a 0.3MP camera allowing you to snap pictures on the move.
Political tees off to a slow start?Abdul Rashid, chief operating officer of Bayside, says that multiple candidates have ordered tens of thousands of tees, and one candidate—he won’t say who—has ordered over 100,000. When others join the fray, he continues, the process of ordering the shirts is easy. “We have millions of T-shirts in our warehouses, ready to ship." Pricing for the shirts vary widely. Rand Paul’s tee was easily the cheapest at just $20.75, including shipping and handling. Bernie Sanders and Rick Perry were the only other candidates whose shirts fell under the $30 threshold. Tees from Hillary Clinton and Ted Cruz were the most expensive, by far—$36.69 and $36, respectively. For context, a graphic T-shirt from high-end retailer Steven Alan goes for $32, and Wal-Mart sells more than 20 graphic tees for less than $5.
Is launching an online advertising network a losing proposition? | Simon OwensThat’s not to say that there haven’t been successful ad networks. Blogads, a North Carolina company founded in 2002, has continued to be the little engine that could, floating mostly under the radar. It was first to the scene with providing an advertising platform for major bloggers like Daily Kos and Perez Hilton, and you can still see its signature ad slots at places like Marginal Revolution and Wonkette. I’ve always liked the concept of Blogads because its tool has always, like Facebook or Google ads, been programmatic, allowing everyday people to place ads without needing to go through a salesperson.
I do think there is a predilection for blogging among post-communist expats. In the early 1990s, Budapest and Prague attracted publishing renegades, a mini-generation of people who decided that life was too short NOT to join the adventure after the Wall came down. Once here, we couldn’t tap into any old-boy networks or climb any corporate ladders; we invented new structures, businesses and networks. We are, as a group, infatuated with revolutions. So blogging seems a natural fit for people like Ben Sullivan, Matt Welch, Ken Layne, Emmanuelle Richard, Nick Denton, Rick Bruner, you and me. Somehow, having lived outside the system, we were better able to see blogging’s unique applications. Rather than saying “gee, but this doesn’t match traditional media’s credibility or resources,” we were more likely to say “gee, but look at all the neat new things it does do.” We’ve all stayed in touch, we’ve learned from each other. I told Nick Denton about Google a few years ago and he told me about ObscureStore.com. I’ll say semi-seriously that, in the long run, I think I got the better half of the trade. You take your friends more seriously than you take some case study you read in Business 2.0. Though I have to say I’m still astonished by the number of publishers, journalists, ad reps and professional writers who STILL don’t get the professional implications of the Internet. They use Google every hour, but they still don’t quite understand that nobody needs anyone’s permission to publish. A few publishers see this, but not many. I’d love to meet more publishers who get it.
Q: That’s fine, but can you really develop BlogAds into a business? At some point, we know these passionate blog audiences have to yield gold for advertisers, or the simple premise that has funded media for the last 300 years — exposure helps a business grow — has been false. Frankly, though that time has not quite yet arrived. We’ve got some very satisfied advertisers on blogs. We can see the synapses firing. But won’t push the thing hard publicly until we’ve rolled out what we regard as the complete feature set that will complete the circuit. We’re still tinkering with the ingredients. It’s kind of like watching one of those nascent slime molds — you can see the thing starting to respond to stimulus and flirt with swarming. So you tinker with the environment and see what are the right parameters, what’s the right amount of stimulus, what’s the critical mass?
We love everything about this event.
So it appears that the future of the office is to provide a spectrum of noise and openness and to allow people to freely move around in it, instead of plunking people down in an open room with hard surfaces and factory-like noise and no where to escape. Consider the ends of the spectrum. At one end, a café-like open area with a variety of seating options, food and drink, and perhaps even Starbucks-like music playing. At the other, a library-like quiet and heads-down solitary work environment, with no talking and no cell phones. And in between a variety of alcoves, offices, and meeting spaces suitable for different sorts of intermediate co-working activities, like one-on-one work sessions, meetings, brainstorming, and project scrums.