Once a manuscript leaves your desk, subject matter is the primary (and often only) way it is discussed. So if you haven’t figured out a quick way to answer that cringe-inducing question “What’s your book about?” in a way that interests other people, somebody else will. And that will be how the book is sold, how it’s marketed and publicized, and largely how it finds its way to readers. In the glut of a given publishing week, where reviewers and editors have galleys piled by the dates on their spines, books are judged by their covers — or at least by their tag lines. This is just the reality: The people deciding which books to push and which ones to skip don’t have time to read everything. So while I still think it’s a mistake to consider the market as a primary factor in writing anything, in the future if I’m drawn to two projects equally[…]
I’ve been using Pullquote.com to post highlights of my and other old articles to the social web. It’s attractive and like a whole new piece of content! You, reader/writer, are a web content DJ – remix!