Arivale launches data-based wellness coaching program in California | MobiHealthNews
“Our target spans three categories,” said Lewis. “Health Optimizers, like someone who wants to live a long time and do all kinds of exciting things; Health Hopefuls, who have recently had or known someone who had a health scare and wants to change their ways; and Health Demoralized, who have a number of unhealthy behaviors and want to change almost everything, but they don’t have a chronic illness – yet.”
Arivale, which was cofounded in 2014, has been offering its product since last year to users in Washington. In May 2015, the company raised $36 million in funding. Over the past year, they had 1,200 people try out the beta version, and expects a swift customer following in the new market.
“We chose California because we’ve had so much interest,” Lewis said. “We’ve received a lot of requests from people who want science-based feedback and coaching on how to maximize their wellness.”
At $3,500 for a one-year subscription to the service, and $1,000 following that, Alivare isn’t cheap, and it’s not a quick undertaking. It takes a few months to fully analyze and put the data to actionable use, and early testing took up to six months. Customers join, go through the concierge service of the app to make goals, get blood tests, wait for the results, then start figuring out a plan with their dietician/coach.