Next for Apple Watch: a clinical trial with J&J to track heart health - STAT
Typically, clinical trials use their own research infrastructure to track how patients do, but the HEARTLINE trial will plug into insurance claims databases to track patients. This approach, called a pragmatic clinical trial, could be cheaper and more efficient than the way studies are conducted now, without sacrificing the clarity and certainty that comes from having a control group in a study. But this is also risky: Using insurance claims data this way is new and untested.
“It’s certainly a vast and gross departure form the bricks and mortar model,” said Gibson. “This is one of the most exciting things, the idea that you’re going to find participants through the media, the news, potentially through insurers and even health care providers.”