Here’s What We Actually Know About What Gadgets Do To Our BodiesChances are good you’re reading this on your phone. In fact, chances are good your phone was the first thing you looked at this morning and the last thing you looked at last night.
Google AMP Is Also A Mobile Ads Revolution“There are basically two ways to address the questions of AMP applied to ads”, said Craig DiNatali, who is director of news and magazines partnerships at Google in New York. “You can have creative units based on AMP which render ad formats in the same way AMP contents pages are rendered. In such case, we have an AMP format within an AMP Frame”. This options comes with several problems such as the reporting of elements that goes beyond a simple count of pages views. This is because advertisers and media buying agencies rely on complicated metrics to measure the impact of ad formats that are mostly sold on performance. This leads to another, much easier to implement solution: providing tools to build advertising landing pages with images and information, all AMP-compliant. Also, in order to invest time and money in AMPed ad formats, creative agencies need to be convinced that the visual potential of the accelerated format will remain the same, or even that AMP will offer more attractive alternatives.
Cars are gonna be commoditiesIt may make more sense for the cars themselves to be owned by someone with a big balance sheet - a GE Capital, if you like - that owns hundreds or thousands or cars with an optimised financial structure, rather than individual drivers getting their own leases. That in turn means that the cars get bought the way Hertz buys cars, or - critically - the way corporate PCs get bought. In this world what matters is ROI and a check-list of features, not flair, design, innovation or fit and finish. The US car-rental companies account for around 15% of the US industry's output, and some models are specifically designed with this market in mind. They're not the cool ones. That poses a challenge for Apple, and indeed Tesla. If the users are not the buyers, the retracting door handles or diamond-cut chamfers don't matter.
Companies Derive Credit Scores from Phone MetadataPrompt bill payers are typically more reliable than those who hold off, and people who make frequent calls far outside a bank’s network are more likely to have trouble making deposits. However, even the esoteric information can factor in — researchers at Cignifi, a Cambridge-based firm studying the predictive capabilities of mobile data on loan repayment and savings, found that the time of day and neighborhoods from which calls are placed can be indicators, too.
Call Donald Trump's Cell Phone and Ask Him About His Important IdeasIf it is the case—as Trump’s release of Graham’s number implicitly argues—that our political discourse improves when voters can ring up candidates on their private cell phones, then we are happy to add Trump’s cell phone number to the body of public knowledge. You can reach Donald Trump at 917-756-8000.
Phone Notifications Are Distracting Even When You Ignore ThemThe researchers found that performance on the assessment suffered if the student received any kind of audible notification. That is, every kind of phone distraction was equally destructive to their performance: An irruptive ping distracted people just as much as a shrill, sustained ring tone. It didn’t matter, too, if a student ignored the text or didn’t answer the phone: As long as they got a notification, and knew they got it, their test performance suffered.
Mobile phones in 2002In 2002, technology made another huge change in the history of mobile phones, putting a great full colour display and integrating camera to mobile phones, producing the world’s first camera cell phone. The Nokia 7650 shown here is on sliding mode, features a great colour display and a 0.3MP camera allowing you to snap pictures on the move.
Project FiFor now, Project Fi is available only for accounts with an @gmail.com address
How iOS 8 cost Twitter 4 million users - Business InsiderThere were two issues. One was Safari auto-polling, and that was 3 million users and we don't expect to get those users back. The other issue that was more complex was an encryption issue related to the Twitter integration into iOS, such that when users integrated, a lot of them weren't able to launch Twitter successfully. That was a much more complex issue, it did not have a one-size-fits-all fix, so the team here worked as quickly as possible to address it but it caused a large number of users to not be able to use the product, even those who were trying repeatedly to figure out ways to get in.
Bezos built Fire phone for himselfBezos’s guiding principle for Amazon has always been to start with the needs and desires of the customer and work backward. But when it came to the Fire Phone, that customer apparently became Jeff Bezos. He envisioned a list of whiz-bang features, and the Tyto team started experimenting with a slew of promising technologies: near-field communication for contactless payments, hands-free interactions to allow users to navigate the interface through mid-air gestures, and a force-sensitive grip that could respond in different ways to various degrees of physical pressure. Perhaps most compelling was Dynamic Perspective, which uses cameras to track a user’s head and adjust the display to his or her vantage point, making the on-screen image appear three-dimensional.
Amazon products are born as press releasesLike every product created at Amazon, the Fire Phone began on a piece of paper. Or rather, several typed, single-spaced pieces of paper that contained a mock-up of a press release for the product that the company hoped to launch some day. Bezos requires employees to write these pretend press releases before work begins on a new initiative. The point is to help them refine their ideas and distill their goals with the customer in mind.
CityShelf Makes It Easier For People To Skip Amazon And Buy At Indie Book StoresThe project, launched in December, is a combined search tool for eight of New York’s indie bookstores. Users can see which stores currently have the book they want on their shelves and compare prices. Its aim is to draw in more customers who are already out to buy a particular book, supplementing the hordes who fill busy stores like The Strand for a fun afternoon of browsing.
How late was Yahoo to mobile?A couple of days into the job, Mayer was having lunch at URL’s when an employee walked up to her and introduced himself as Tony. “I’m a mobile engineer,” Tony said. “I’m on the mobile team.”Continue reading the main story Mayer responded to Tony, “Great, how big is our mobile team?” After some back and forth, Tony replied that there were “maybe 60” engineers. Mayer was dumbfounded. Facebook, for instance, had a couple of thousand people working on mobile. When she queried the engineering management department, it responded that Yahoo had roughly 100. “Like an actual hundred,” Mayer responded, “or like 60 rounded up to 100 to make me feel better?” The department responded that it was more like 60.
The New York Times ended the second quarter with just 32,000 more digital subscribers than it had started with. CEO Mark Thompson told investors Tuesday morning that the new sign-up options represented "the majority of the growth in the quarter." […] But it's been a challenge, he acknowledged, to get these new offerings in front of potential subscribers. For one thing, "we underestimated the challenge of presenting the new, wider range of choices to our users and left some consumers confused as a result -- obviously we are working hard to pivot and correct that." […] "We'll need to build and flex some new marketing muscles," Thompson said.
The handset’s image-recognition technology, called “Firefly,” will let the device figure out what a customer is looking at so the user can buy the item online. It can recognize more than 100 million items, with consumers simply taking a picture of a book, DVD or other product to link back to Amazon’s store. The phone will also have audio recognition for movies and TV shows, which Amazon also carries. “I’m going to buy a whole lot more things with this technology than I ever have before,” said Ralph De La Vega, head of AT&T’s mobile business, at the event.
Third, Amazon.com will be subcontracting the design and production of this smartphone. HTC is the most probable supplier. It stands to reason that whoever supplies Amazon.com never managed to dominate the smartphone market, so there's no reason to believe that they'll be able to do that while playing the part of an OEM.
We’re rushing headlong into the era of cheap cell phones. The peace dividends of the smartphone wars mean you can buy a pretty amazing piece of hardware for what many people spend on lattes each month. That Alcatel has 4G, a quadcore processor, a 13-megapixel camera, and it plays 1080P video. It runs Android 4.2, which isn’t completely current but isn’t totally out of date either, and you can grab one for as little as $80 without a contract. That $129 Moto E ($79 if you get a contract, which you shouldn’t) runs Android 4.4.2, sports a Gorilla Glass screen, has an all-day battery and is even water resistant.
Among Tinder’s most intoxicating assets is the illusion it creates of a never-ending supply of eligible dates. Sorting dates has become my go-to tool for cell-phone procrastination and entertaining myself while in line at Duane Reade. Before dating apps, I used those moments to browse Twitter, text my mom, and learn languages on DuoLingo. Now I just rate men.
The winner-takes-all dynamics of social on the desktop web do not appear to apply on mobile, and if there are winner-takes-all dynamics for mobile social it's not yet clear what they are. There are four main aspects to this: Smartphone apps can access your address book, bypassing the need to rebuild your social graph on a new service They can access your photo library, where uploading photos to different websites is a pain They can use push notifications instead of relying on emails and on people bothering to check multiple websites Crucially, they all get an icon on the home screen. Any smartphone app is just two taps away - a desktop site can crush a new competitor by adding it as a feature with a new menubar icon but on mobile there isn't room to do that. Mobile tends to favor single-purpose, specialized apps.
The researchers discovered that, even though participants' relationships changed and they made new friends during the intense transition period between school and university or work, individual social signatures remained stable. Participants continued to make the same number of calls to people according to how they ranked for emotional closeness, although the actual people in their social networks and/or their rankings changed over time. 'As new network members are added, some old network members are either replaced or receive fewer calls,' confirmed Professor Dunbar, Professor of Evolutionary Psychology at the University of Oxford.
When former CBS Interactive exec Jason Kint tried to read this Associated Press story on his iPhone on Jan. 1, he wasn’t just given an intrusive copy-blocking Candy Crush ad. He was automatically redirected to the download page for the popular mobile game in Apple’s App Store. Typically, smartphone users are only sent to the app store when they tap on an ad for an app. Kint, however, had done no such thing. He had merely tapped on the link to the story he wanted to read.
Young mobile readers don't want apps and mobile browsers that look like the future. They want apps that look like the past: 58% of those under 50, and 60% of Millennials, prefer a "print-like experience" over tech features like audio, video, and complex graphics. That preference toward plain text "tends to hold up across age, gender and other groups." Pew reports: "Those under 40 prefer the print-like experience to the same degree as those 40 and over."
In working with teens living with serious, chronic conditions, Project HealthDesign researchers found that technology is a comfort, especially if it is portable, like an ipod or cell phone. They also found that teens are less likely to take their meds if they are feeling sad. So the researchers came up with a tool that tracks the teens’ moods, monitoring the songs they listen to and the words they use in text messages to friends and family. If a teen’s mood seemed to dip, the tool sent an auto-generated medication reminder.
As we come into the weekend, Fandango tells Mobile Marketing Daily that 51% of its ticket sales for the "Jackass Presents Bad Grandpa" flick this weekend will come from mobile devices. That is all being driven by demographics. While the older-skewing hit “Gravity’ saw about 35% of Fandango ticket sales coming from mobile, most horror films as well as comedy and films targeting urban audiences see higher-than-average ticket sales coming from devices.
CPM campaigns increased 30% since May 2012, grabbing market share solely from CPC campaigns.