Being Bad Luck Brian: When the meme that made you famous starts to fade awayBetween licensing deals and T-shirts, he estimates he’s made between $15,000 and $20,000 off Bad Luck Brian in three years. Certainly not enough to live off, he says, “but not bad for doing basically nothing.”
There is just so much weird talk these days about financial engineering and weird business models by investment banker types that it pervades and distorts even normal peoples' expectations of how a business might be run - at reddit we are just trying to run a business in the old fashioned way: we make a thing, we try to make it as good we can for YOU, and you pay us money for it. My background is that of an engineer - I like to keep things simple. A note about short-term vs long-term money. It turns out that you have to plan for BOTH the short-term and the long-term. If you don't eat in the short-term, you die and never make it to the long-term. If you do everything short-term, you have no long-term future. So we need to make enough money this year to pay the bills and fund next year's growth, and we also need to put into place the cornerstones of future growth at the same time. It's a balancing act.