Recent quotes:

NPR decides it won’t promote its podcasts or NPR One on air » Nieman Journalism Lab

In other words, NPR can’t promote NPR One — the lauded, loved app that is basically the future of NPR — to what is literally the group of people that would be most interested in it, NPR radio listeners. NPR is investing substantially in developing podcasts — but it isn’t allowed to tell radio listeners where to find them or how they can listen to them.

Pricing for Serial podcast ads

MailChimp, the email marketing company that sponsors “Serial,” says it pays between $25 to $40 CPM (the cost of reaching a thousand listeners). On average, pre-roll ads on YouTube cost an average $17 CPM, according to data firm SQAD.

Serial podcast takes off

But Podtrac, a podcast advertising company, says “Serial” has an audience of one million unique listens per episode (there have been six), with about 60% of listening coming from mobile devices. And “Serial” isn’t alone in what New York Magazine has dubbed the “great podcast renaissance.” According to Edison Research, 15% of Americans have listened to a podcast in the past month, up from 9% in 2008.