The TVification of the InternetThe web was not envisioned as a form of television when it was invented. But, like it or not, it is rapidly resembling TV: linear, passive, programmed and inward-looking.
TV viewing habits
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In the short span of five years, table talk has shifted, at least among the people I socialize with, from books and movies to television. The idiot box gained heft and intellectual credibility to the point where you seem dumb if you are not watching it.
When the police finally arrive and try to get Edith to identify the clothes of her attacker, all the lightheartedness that was left in the episode stops immediately. Edith goes into a blind panic so unnerving and uncharacteristic of any sitcom ever that the studio audience doesn't know how to respond and so just applauds, hoping that somehow it will fix everything.
If studios and their exhibition partners were concerned about an increasing number of moviegoers staying at home, the newest 4K TV sets hitting the market over the next year should amp up the anxiety. Ultra HD provides four times the resolution of a standard high-definition TV currently found in most homes, displaying 8 million pixels rather than 2 million. While movie theaters show images in 4096 x 2160 resolution, the newest Ultra HD TVs show them in 3840 X 2160, too close for comfort for theater operators. Because of that, expect exhibitors to demand a tighter hold on current release windows in order to protect ticket and concession sales.
Tweets had the greatest impact on programs in the competitive reality genre, influencing ratings changes in nearly half (44 percent) of episodes. Episodes in the comedy (37%) and sports (28%) genres also saw significant increased tune-in from tweets, while programs in the drama genre were less affected (18%) by tweets during episodes.
Station owners have come to dread what they call “odd years,” like 2013, when there is little political spending, and anticipate “even years.” For stations blessed to be in swing states, political ads routinely represent a third of their overall ad revenue in election years. For instance, WBNS, the highest-rated station in Columbus, Ohio, grossed about $50 million in advertising last year, of which at least $20 million was attributed to campaign spending. Columbus is the nation’s 32nd largest TV market.