My Last Day at Moz. My First Day at SparkToro. | SparkToroOn a scale of 0-10, where 0 is “fired and escorted out of the building by security” and 10 is “left entirely of his own accord on wonderful terms,” my departure is around a 4.
Search over-optimisation on other sites gave Peretti an opportunity. "You can make a crap article that's perfectly SEO'd and generates a lot of traffic, but you can't call that a win if it gives people a bad experience. In the SEO era, getting readers was about smart tricks. We think differently -- what need does a story play in someone's life? When you're having a rough day at work and see '13 Simple Steps To Get You Through A Rough Day', that's servicing an emotional need: look at this hedgehog wearing a tiny hat -- you feel better, you share it with your friends."