The literary map of London is just beautiful
Getting a book into the world, it turns out, is an enormous endeavor, one based, still, on old-fashioned person-to-person communication. Yes, a book can be physically produced in a handful of weeks, but it takes a human being reading it, understanding how to talk about it, and suggesting it in person to another human being (who happens to run a retail outlet that suggests books to a community of human beings) for your book to actually make it into the world. Multiply that process by the number of booksellers, magazine editors, book reviewers, bloggers, social media loudmouths and public radio nerds nationwide and this takes some time. The upshot of this for the writer is you have a year to move on, start something else, and distance yourself from the material. By the time your first grade teacher and all your exes are reading it, it feels a little like somebody else wrote it. And I’ve found that to be very helpful.
The most disheartening readings usually occur in bookstores, where crowds often swell to three or four people, at least one of whom has shown up to take a nap, and another who has misread the store schedule and come to the wrong reading. In Boston, a woman approached me after the Q. and A., her face tense with anguish and disappointment. “I thought you were going to be Alice McDermott,” she said. “So did I,” I said.
Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert here his/her frustration or job to be done) …. . One day we developed (insert here the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert here the end result for the customer/consumer compared to competition) … .