Social shopping and ranking
People are more willing to make a purchase if they feel, they’re not alone – that others have and are buying with them. I’m sure there is an insightful psychological reason for this but from where I sit, buying seems to have become a communal activity.
One of the most powerful social proof marketing strategies I’ve used, when promoting Amazon affiliate links, is creating ‘Best Seller’ type lists for readers. These lists show readers what is currently popular, in terms of purchases in our community.