henry copeland @hc

Convener, runner, puzzler. Instigator of Racery, Pullquote, Twiangulate, Blogads. Via Wooster, New Haven, 85th and Columbus, Budapest, Paris. y84.

Recent quotes:

Same number looks different, depending on the trend

Maglio says the lesson here for marketers or brand managers is they may want, where possible, to focus on the message that a product or an event is on an upward trend. But if you're in the not-so-desirable position of talking about something in decline, the best approach may be to focus on only the most recent estimate and not its downward trend or to assure consumers that the trend is not meaningful.

Another Trump exageration

“They say there are 11,000 people in the hangar,” he said, to cheers from the audience. “Last night I watched as Bernie had a crowd of 3,000 people. That’s not bad. That’s not bad. And the news media said, ‘Bernie Sanders had this massive crowd of 3,000 people.’ You know what 3,000 people is? It’s like a small audience, it’s like forget it. When we have a crowd like this – look at this!” They cheered again. The actual capacity of the hangar was 2,500, and that day it was less than half full.

Counter-selling the proof of Jesus's wife

Before he was caught, Hofmann made an estimated $2 million selling his bogus manuscripts. Young, shy, and self-effacing—The New York Times called him a “scholarly country bumpkin”—he targeted buyers predisposed, by ideological bent or professional interest, to believe his documents were real. He often expressed doubts about his finds, making experts feel they were discovering signs of authenticity that he himself had somehow missed. “Usually he just leaned back quietly and let his delighted victim do the authentication, adding now and then a quiet, ‘Do you really think it’s genuine?,’ ” Charles Hamilton, once the country’s leading forgery examiner, and one of the many people Hofmann fooled, recalled in a 1996 book. Reading about Hofmann called to mind the curious e‑mails the owner of the Jesus’s-wife papyrus had sent to King. In some messages, the owner comes across as a hapless layman, addressing King as “Mrs.” rather than “Dr.” or “Professor” and claiming that he didn’t read Coptic and was “completely clueless.” In other messages, however, he is far more knowing. He sends King a translation of the Coptic that he says “seems to make sense.” He specifies its dialect (Sahidic) and likely vintage (third to fifth century a.d.), and asks that any carbon dating use “a few fibers only,” to avoid damaging the papyrus. Also strange is that he tells King he acquired the Jesus’s-wife fragment in 1997, then gives her a sales contract dated two years later.

This App Pays Your Favorite Charities For Every Mile You Run Or Bike | Co.Exist | ideas + impact

Gurkoff claims the platform offers advantages over other types of cause marketing. "In most cause marketing arrangements, the company gives a bit to charity and spends 7 to 10 times [more effort] promoting it. The promotion is what drives the return on investment, not the charity," he says. "We are trying to reverse that ratio and generate the marketing R.O.I. that companies want from ordinary advertising. This enables them to repurpose their digital media budgets—money that never ever would have gone to charity—for social good." Charity Miles itself takes 50% cut of the money raised, with some of that going to a fund to cover the possibility that people will earn more for charities than is available from sponsors. "We cap our overall liability at 50% of our revenue, which works out because we generally have a 50% margin on our engagements," Gurkoff explains.

The 5K, Not The Marathon, Is The Ideal Race | FiveThirtyEight

[…]focusing on the 5K, you’re optimizing health benefits and minimizing injuries, and if you’re deliberate about your training, you can maximize your fitness gains too. Training seriously for the 5K will get you close to your biological potential for aerobic fitness, Joyner said. “Seriously is the key though,” he said. The secret is high-intensity interval training, or HIIT — short periods of very hard efforts interspersed with easier recovery bouts. Studies show that these high intensity workouts produce greater improvements in VO2 max than the kind of long, slow workouts emphasized in many marathon training plans.1

Now Peter Thiel’s Lawyer Wants to Silence Reporting on Trump’s Hair

For instance, one of the “defamatory” statements Gawker published, according to Harder, is this: “What’s more, Ivari’s New York location is inside Trump Tower—on the private floor reserved for Donald Trump’s own office.” Harder omits, of course, the sources on which this assertion was based: Ivari’s own brochure, an archived version of his web site, and multiple advertisements Ivari placed in New York Magazine, all of which specified his New York address as being on the 25th floor of the Trump Tower in Manhattan. Furthermore, he didn’t even quote the article correctly. Here’s what Feinberg actually wrote (emphasis mine): “What’s more, Ivari’s New York location was inside Trump Tower—on the private floor reserved for Donald Trump’s own office.”

What's a virtual race? We're still learning.

Though our routes are made of pixels, they’re measured by real blood, sweat and tears.

Glenn Gould’s Every Detail. But Why? - The New York Times

Gould grew to be deeply dissatisfied with this first recording, which was, he said in an interview before the 1982 release, “just too fast for comfort.” His second take is generally slower, mellower and more reflective, though his trademark crisp touch and clarity are ever-present. Gould had given up live concertizing at 31, considering recordings a superior way to allow an artist the freedom to present a personal conception of a work. Still, his 1981 recording was not the equivalent of a Glenn Gould “edition” of the “Goldberg” Variations. Many master musicians have prepared performing editions of seminal repertory, like the pianist Artur Schnabel’s edition of the Beethoven sonatas. But Schnabel’s markings in the score are intended as suggestions, not Holy Writ. (He even later referred to the edition as “sins of my youth.”) Gould’s 1981 “Goldberg” is a fiercely individual take on the piece. Had he lived longer and recorded it again, that third take might have been different in other ways. Gould’s mind was too restless to expect otherwise.

Facebook's director of product design says you'll spend most of your life in 7 apps

You're going to spend a high percentage of time in seven applications — which seven is different for every person. Globally, Facebook is going to have a very high likelihood of being one of those seven, along with Instagram, WhatsApp, Messenger and others.

Salon's enduring losses

in the quarter ending Dec. 31, 2015 (the most recent quarter for which data is publicly available), Salon had $1.95 million in revenue and $2.19 million in expenses, for a net loss of about $250,000. That’s better than the year before — in the quarter ending Dec. 31, 2014, Salon had $1.47 million in revenue and $2.27 million in expenses, for a net loss of about $800,000 — but it’s still a net loss.

A very bad sign for all but America's biggest cities - Chicago Tribune

In the economic recovery of the early 1990s, 125 counties combined to generate half the total new business establishments in the country. In this recovery, half the growth has been generated by just 20 counties.

Gawker Founder Suspects a Common Financer Behind Lawsuits - The New York Times

Several legal experts said that it was particularly unusual for a plaintiff using a lawyer being paid on a contingency basis not only to turn down settlement offers (several sizable settlements were proffered by Gawker) but also to pursue a strategy that prevented an insurance company from being able to contribute to a settlement. “It’s a very unusual thing to do, because the insurance company would have deeper pockets than Gawker,” said Larry Geneen, a risk management consultant who has long dealt with lawsuits involving insurance companies. “I’ve never had a situation where the plaintiff intentionally took out the claim involving the insurance company.” And given that Mr. Hogan has had financial ups and downs, the cost of the hundreds of motions his lawyers made is significant, and the chances the award is significantly reduced based on previous cases he lost making the same claims in federal court, it’s hard to completely understand the motivations at play. Additionally, Mr. Harder has brought two new cases against Gawker that seem puzzling. One is a defamation case on behalf of Shiva Ayyadurai, who claimed to have invented email. Gawker had written an article challenging his argument, similar to an article from The Washington Post and others on the same topic.

Confessions of a social media exec on influencer marketing: 'We threw too much money at them' - Digiday

Social team is a bunch of millennials, so we’ll often find someone we like and we’ll throw it into a database with keywords. But usually it’s a CEO or CMO or whoever saying, “Oh, my kid likes this guy.” At this major car brand I worked for, we paid $300,000 for a few photographs because the CEO’s kid liked someone.

Nike’s claim on Pre in Runner’s World | We Run and Ride

I’m going to say it: this month’s Runner’s World article on the relationship between Nike and Pre felt too much like an advertisement to be ultimately inspiring.

Microsoft Research wants to pit you against virtual swimmers

Redmond's research division is working with a team of researchers from Korea Advanced Institute of Science and Technology (KAIST) to develop SwimTrain. It's a system consisting of an app, a waterproof case for your smartphone and a pair of underwater headphones that provides sensory/auditory feedback. SwimTrain puts you in a team of three swimmers -- if you're competing, it tells you how you're doing against your two virtual opponents. If you're in the same team, it helps you maintain your strokes so you can keep up with your virtual teammates.

Do you pretend to enjoy Pinter? Shakespeare? Stoppard? You’re not alone | Lauren Mooney | Opinion | The Guardian

In one of the most wily marketing tactics I’ve ever seen, Stoppard has talked about his audiences growing stupider until he’s convinced people that anyone who doesn’t like him doesn’t Get It. So now people are reduced to trying to like him louder than each other, to prove to Tom Stoppard that they’re clever. Even though I once watched him fail to use an automatic door. I quite like Tom Stoppard plays, but I do think it’s worth remembering that, much like the girl I was at school with who had a bruised chin for six weeks because a boy she fancied told her to twist it round and round in her hand (true), not everyone who wants you to prove yourself to them deserves it.

Italy must choose between the euro and its own economic survival

Italy needs root-and-branch reform but that is by nature contractionary in the short-run. It is viable only with a blast of investment to cushion the shock, says Mr Tilford,  but no such New Deal is on the horizon. Legally, the EU Fiscal Compact obliges Italy to do the exact opposite: to run budget surpluses large enough to cut its debt ratio by 3.6pc of GDP every year for twenty years. Do you laugh or cry? "There is a very real risk that Matteo Renzi will come to the conclusion that his only way to hold on to power is to go into the next election on an openly anti-euro platform. People are being very complacent about the political risks," said Mr Tilford.

Monster tornado gives teens epic prom photo

I realized—lamentably, I must admit at the age of thirty-two, for one of the first times—that my own ambition could wait another day.

Depression in patients with alcohol use disorders

Results of this review and meta-analysis revealed that combined treatment for co-morbid depression and alcohol use disorders is associated with a large early improvement in depression, irrespective of whether the depression is independent of alcohol misuse. The mean level of depression improved considerably in the first 3-6 weeks of treatment, but plateaued by 3 months. The amount of improvement was consistent across study participants with high levels of depression at baseline. The study also reported a modest effect of antidepressant medication on depression in those with co-morbid alcohol use disorders. However, the strongest effect appeared to be for patients with depression that is independent of substance misuse.

Is a sexually transmitted yeast infection making people mentally ill? | Science | News | The Independent

“Because Candida is a natural component of the human body microbiome, yeast overgrowth or infection in the digestive tract, for example, may disrupt the gut-brain axis.  “This disruption in conjunction with an abnormally functioning immune system could collectively disturb those brain processes that are important for memory.”

Twitter stops buying ping pong tables

Asked why Twitter stopped buying tables, spokesman Jim Prosser says: “I guess we bought really sturdy ones.” Twitter spokeswoman Natalie Miyake says: “Honestly, we’re more of a Pop-A-Shot company now,” referring to an indoor basketball game. Is the tech bubble popping? Ping pong offers an answer, and the tables are turning. “Last year, the first quarter was hot” for tables, says Mr. Ng, who thinks sales track the tech economy. Now “there’s a general slowdown.”

When to dig

As a little girl, she used to help dig a grave before winter came. “You knew someone was going to die,” she says, and if the ground was frozen, the body would have no place to go. “As a kid, you would think: That could be anybody. That could be me.”

Publishers 'feeding on scraps from Facebook', says Bloomberg Media boss | Media | The Guardian

Newspapers, magazines and other publishers are “feeding on the scraps” of Facebook’s multibillion-dollar ad business despite playing a central role in keeping the social network’s users happy, according to the boss of Bloomberg Media. Justin Smith, chief executive of the financial information company’s publishing arm, told the Guardian that even though Facebook was sending traffic to publisher websites, it was making far more from ads in its news feed which was filled with publisher content. “They keep the $16bn to $18bn they get in the news feed, and the news feed, with personal sharing down, is effectively all of our content, it’s effectively just an aggregation of premium publishers’ content,” he said.

Hungarian Central Bank 'invests' $1 billion in 'private' foundations

The foundations have awarded grants to a right-wing publisher to publish books by pro-government journalists and by Mr Matolcsy’s former chief of staff. One funded the publication of a six-volume heroic history of Hungary, written not by a historian but by an oncologist, which board members believed would “strengthen the patriotic sentiment against the globalist views”.

Video games and depression

Results indicate that there was a 57% average decrease in depression symptoms among participants in the experimental group and this was statistically significant when compared to the control group. Table 1 presents clinical results for PHQ-9 pre- and post-study for both the video game and control groups. The video game group saw significant reductions in depression across the board, with all seven subjects previously classified as suffering from moderate to severe depression moving to the minor or minimal depression categories. At the same time, the number of subjects classified as having minor depression dropped from nine to four.