Reality is a UXSuppose there’s a blue rectangular icon on the lower right corner of your computer’s desktop — does that mean that the file itself is blue and rectangular and lives in the lower right corner of your computer? Of course not. But those are the only things that can be asserted about anything on the desktop — it has color, position, and shape. Those are the only categories available to you, and yet none of them are true about the file itself or anything in the computer. They couldn’t possibly be true. That’s an interesting thing. You could not form a true description of the innards of the computer if your entire view of reality was confined to the desktop. And yet the desktop is useful. That blue rectangular icon guides my behavior, and it hides a complex reality that I don’t need to know. That’s the key idea. Evolution has shaped us with perceptions that allow us to survive.
How Vector Space Mathematics Reveals the Hidden Sexism in LanguageThe team does this by searching the vector space for word pairs that produce a similar vector to “she: he.” This reveals a huge list of gender analogies. For example, she;he::midwife:doctor; sewing:carpentry; registered_nurse:physician; whore:coward; hairdresser:barber; nude:shirtless; boobs:ass; giggling:grinning; nanny:chauffeur, and so on. The question they want to answer is whether these analogies are appropriate or inappropriate. So they use Amazon’s Mechanical Turk to ask. They showed each analogy to 10 turkers and asked them whether the analogy was biased or not. They consider the analogy biased if more than half of the turkers thought it was biased.
In marketing: use an analogy to create questions, then answer the questionsConsumers like to figure out analogies for themselves; when the analogy is close, consumers don't need a great deal of additional information. For test subjects who read the first Coravin ad, the extra details about expanding their palates was detrimental. "When we give too much information, consumers are like, 'We get it. Stop bugging us!" she said. "We rob them of the positive feeling they get from understanding it themselves." Meanwhile, those who read the second Coravin ad found the palate details beneficial. As Herzeinstein's research noted, when an analogy is distant, too little information leaves consumers confused and annoyed. Marketers need to give a lot of information to help consumers understand the analogy, she said.
Before the metaphor became realityIn a glowing review for the Los Angeles Times, Larry Magid expressed amazement over many of the metaphor and skeuomorphic features that would come to define the personal computer, surrounded by quotation marks that are remarkably quaint today. "Once you've set up your machine, you insert the main system disk, turn on the power, and in a minute you are presented with the introductory screen. Apple calls it your 'desk top'. What you see on your screen looks a lot like what you might find on a desk," he wrote. His analysis of the user-friendly visual interface—which was quickly copied by Microsoft and soon spread to virtually every personal computer—sounds strikingly like the awe we expressed after first seeing the iPhone's intutitive touch screen-controlled operating system in 2007. "It uses a hand-held 'mouse'—a small pointing device which enables the user to select programs, and move data from one part of the screen to another," Magrid wrote. "When this process was described to me, it sounded cumbersome, especially since I'm already comfortable with using a keyboard. But the mouse is so much more intuitive. As infants we learned to move objects around our play pens. Using a mouse is an extension of that skill."
Identity, time and the brainSeung told me to imagine a river, the roiling waters of the Colorado. That, he said, is our experience from moment to moment. Over time, the water leaves its mark on the riverbed, widening bends, tracing patterns in the rock and soil. In a sense, the Grand Canyon is a memory of where the Colorado has been. And of course, that riverbed shapes the flow of the waters today. There are two selves then, river and riverbed. The river is all tumult and drama. The river demands attention. Yet it’s the riverbed that Seung wants to know.
Invoking Star Wars to justify your movie is a bad signBut when people say "this is my Star Wars," they usually aren't comparing any of the actual elements of Star Wars to anything in their movie. They're meaning "this will be a huge expansive saga with cuteness and danger," or else, "This was something where I obsessed about the crunchy edges of the mythos for way too long." For example, Last Airbender writer/director M. Night Shyamalan made a big point of comparing his movie to Star Wars in every interview, but the resulting film did a disservice to both the original cartoon and Star Wars. Also, Aliens vs. Predator: Requiem writer/directors the Strause Brothers invoked the Star Wars comparison a lot. The point is not that people shouldn't invoke Star Wars — it's just a bad sign when you invoke it for stuff that's really nothing like Star Wars.
"The Dress" is the perfect mirror for the subjective, fractured InternetThe fact that a single image could polarize the entire Internet into two aggressive camps is, let’s face it, just another Thursday. But for the past half-day, people across social media have been arguing about whether a picture depicts a perfectly nice bodycon dress as blue with black lace fringe or white with gold lace fringe. And neither side will budge. This fight is about more than just social media—it’s about primal biology and the way human eyes and brains have evolved to see color in a sunlit world.
Like ripples around a stone, influential circles appear seemingly wherever he dips his toe.
Jesus H. Christ piloting a U2 over Havana, we’re getting the Titanic and Bay of Pigs in one column. Someone really should get hold of Peggy’s cable and block The History Channel.
Metaphors are our shortest stories.