henry copeland: > @cyrusk knows from cadres of cats pllqt.it/vxE8lY Herding viral political cats Still, for campaigns used to message control, it can be a double-edged sword, says Cyrus Krohn, who directed digital efforts for the Republican National Committee in 2008 and is now with Cheezburger.com, an online hub of Internet culture. “You used to be able to just interact with your five or 10 talking heads who went and did the TV shows, and now you’ve got an infinite number of social-media content creators who are carrying your water in one way, shape or form,” he says. “And how do you herd the cats? How do you coalesce all of these people to help? They’re already very independent and they don’t want to be told what to do. But if the right level of respect and interaction can be constructed, then you’ve built up a cadre of digital advocates who aren’t official members of the campaign.” - www.macleans.ca politics social-media viral Send