henry copeland:
- www.thedailybeast.com
Denton: get ahead of the story
“Media executives like Chris Hughes—I don’t know whether you’d call Chris Hughes an ‘executive’—people like Chris Hughes have to remember that before any of the HR rules, you need to remember the number one rule of PR, which is: Get ahead of the story. You have to make sure that your version of the story is ready. You have to talk to your people before they hear from other people and you have to publish before other people publish. A reactive management memo after a story already leaps out—that’s just a mistake. That’s bad practice.”- www.thedailybeast.com