henry copeland: Want to market your book? Its all about tightly targetting the audience, says @pjrvs pllqt.it/gzm62U
Book selling: its all about targettingAn audience of “everyone” is typically too big to grasp or connect with. Where does “everyone” get their information? There’s no single source. What motivates “everyone” to learn something? There’s no single motivation. What does “everyone” care about? There’s no single topic. You get the idea… “Everyone” is not your audience. Your audience is a specific set of people with specific motivations and values. They’re much easier to reach and connect with than everyone.