henry copeland:
As Google+ melts away, my (very early) obit still has some valuable social media lessons. pllqt.it/dMMdWB
Why Google+ will fail: social networks grow like trees, not on them
Though Google+ is an elegant piece of engineering, it’s not a social network. Jason and Jeff love Google’s technical innovations. Sure, normal technology thrives because of technical brilliance, design beauty and marketing megatonnage. But social networks are affected only marginally by those factors. Instead, in social networks, the users are the product. Users’ habits and passions and commitments to each other are the life-force that makes a social network grow. Just as you can’t build a tree from a bunch of boards, you never could have constructed Facebook or Twitter or eBay or LinkedIn or Wikipedia top-down with a bunch of prefab components. Launching with one hundred million users or a $100 million marketing budget would have more likely killed those sites, not grown them.- web.blogads.com