henry copeland:
Just found Q&A from 2003. Blogads sales were <$100/month. Another year before > $1k/month: pllqt.it/dABDyc
Q: That’s fine, but can you really develop BlogAds into a business?
At some point, we know these passionate blog audiences have to yield gold for advertisers, or the simple premise that has funded media for the last 300 years — exposure helps a business grow — has been false.
Frankly, though that time has not quite yet arrived. We’ve got some very satisfied advertisers on blogs. We can see the synapses firing. But won’t push the thing hard publicly until we’ve rolled out what we regard as the complete feature set that will complete the circuit. We’re still tinkering with the ingredients.
It’s kind of like watching one of those nascent slime molds — you can see the thing starting to respond to stimulus and flirt with swarming. So you tinker with the environment and see what are the right parameters, what’s the right amount of stimulus, what’s the critical mass?
- weblog.blogads.com