henry copeland: TL;DR @jwherrman: publishers build Ferris wheels in FB's amusement park. pllqt.it/bGDrDF #stockholmsyndrome
Publish to perishOnline media companies that make their money by selling ads against their audiences are now entering into arrangements with much larger companies that also make money from selling ads against audiences, and which are increasingly behaving like publishers themselves, hiring editorial staffs and editing—sorry, curating—content into publication-like packages without outside help. These larger firms will insist on calling these relationships “partnerships,” but they will be nothing of the sort. They will be relationships in which one party supplies the entire context for the other, gradually assimilating its most profitable parts and perhaps leaving the parts that are either too labor-intensive or carry too much liability, not out of malice but rather obvious and rational self interest.