henry copeland:
All this talk of an 'innovation gap.' Turns out NYT is bad at... marketing. pllqt.it/Zxd6si v/ @brianstelter
The New York Times ended the second quarter with just 32,000 more digital subscribers than it had started with. CEO Mark Thompson told investors Tuesday morning that the new sign-up options represented "the majority of the growth in the quarter." […] But it's been a challenge, he acknowledged, to get these new offerings in front of potential subscribers. For one thing, "we underestimated the challenge of presenting the new, wider range of choices to our users and left some consumers confused as a result -- obviously we are working hard to pivot and correct that." […] "We'll need to build and flex some new marketing muscles," Thompson said.
- money.cnn.com