henry copeland: Want to get really big? New network theory says: stay small longer (and more diversely.) pllqt.it/Uu95gr
How Complex Networks Explode with GrowthPublic relations professionals often ask how D’Souza’s work might help their products go viral. She typically responds by pointing out that her models actually suppress viral behavior, at least in the short term. “Do you want to eke out all the gains as quickly as you can, or do you want to suppress [growth] so when it does happen, more people learn about it right away?” she said. The same holds true for political campaigns, according to Ziff. Following this model, they would spend much of their time early in the campaign on grassroots local efforts, building up localized clusters of connections and suppressing the emergence of long-range connections until the campaign was ready to go national with a big media splash.