henry copeland: New study suggests that Racery's vowels connote near, far, near... perfect, right? pllqt.it/JrHka4
Do we judge distance based on how a word sounds? From Floon or Fleen to NYC: Symbolic sound demystified in new study -- ScienceDailyIn a study published online April 15 in the journal, Cognition, Sam Maglio, a professor of marketing at the University of Toronto Scarborough and the Rotman School of Management, and Cristina Rabaglia, a research fellow in psychology at the University of Toronto Mississauga, demonstrate that people intuitively associate front vowel sounds -- those produced with the tongue relatively far forward in the mouth, such as the ee in feet -- with things that are close by. Conversely, they relate back vowel sounds -- those produced with the tongue far back in the mouth, such as oo in food -- to things that are farther away.