henry copeland: @erikdamato this one is for you: pllqt.it/Ie3wIMPurple pricing works like this Start with limited number of units to sell or set a time after which the product has no value Start with a set high price and periodically drop the price Anyone who buys the product at a given price is guaranteed they will only have to pay the lowest price the last unit is sold for So if you like the product at a given price you should pay. You may not have liked it at $2.99 but when it drops to $1.99 you might find it attractive. You should agree to pay that price. The scheme guarantees you will not pay more than the lowest price someone else who buys the product after you pays. If the last price is $0.39, that is the price you will pay even if you bought in at $2.99. So it does not suffer from sideline or fairness issue.