henry copeland: Canada's newspaper of record 'really only interested in readers who earn more than $100,000.' pllqt.it/I38nPT via @mathewiThe Globe and Mail made a couple of key hires from ailing Canadian firm BlackBerry, and the new recruits have "made a tremendous difference" as they have discovered new ways of using data and pulling it all into one database. The news outlet is targeting "a high-end market", Crawley said. "We are really only interested in readers who earn more than $100,000." There is a great deal of "wasted money", he explained, as 40 per cent of content produced by Globe and Mail is read by fewer than 1,000 people. "Predictive analytics helps," he said, but compelling content is the key to the success.