henry copeland:
- www.nytimes.com
Ramifications of FB hosting news site's content
The company recognizes that the new plan[…]would remove the usual ads that publishers place around their content. […] allow publishers to show a single ad in a custom format within each Facebook article[…]The new proposal by Facebook carries another risk for publishers: the loss of valuable consumer data. When readers click on an article, an array of tracking tools allow the host site to collect valuable information on who they are, how often they visit and what else they have done on the web.That data might instead go to Facebook, which like many companies uses that information itself to target and track consumers more effectively for advertisers (and which has been subject to criticisms over its privacy policies). […]- www.nytimes.com