henry copeland: 'Wonkblog gets 4 million PVs/month' repeated by @TNYJohnCassidy. Is this right @ezraklein? pllqt.it/Bt22n3According to Politico’s Byers, Wonkblog gets more than four million page views a month. Traditionally, the Post’s site has been free: its main source of revenue is advertising. To be on the safe side, let’s say that it gets five million page views a month, and its over-all revenue per thousand pages viewed is twenty dollars—a number that is broadly in line with those of other successful Web sites. (Here I am combining the C.P.M.—the cost per thousand views for individual ads—and making an adjustment for unsold inventory.) That translates into revenues of a hundred thousand dollars per month, or $1.2 million a year.