Charismatic leaders helped by perception of mortal threatsFor example, the researchers asked students to think about death or a control topic and then read statements supposedly written by gubernatorial candidates of varying leadership styles. You are not just an ordinary citizen, you are part of a special state and a special nation, the charismatic leader said. I can accomplish all the goals that I set out to do. I am very careful in laying out a detailed blueprint of what needs to be done so that there is no ambiguity, a task-oriented leader said. I encourage all citizens to take an active role in improving their state. I know that each individual can make a difference, the relationship-oriented leader said. Participants then picked the candidate they would vote for. After thinking about a control topic, four of 95 people chose the charismatic leader. After a death reminder, that candidate’s votes increased nearly eightfold. Such results, the psychologists wrote, suggested that "close elections could be decided as a result of nonrational terror-management concerns."